Energy and Art: A Unique Collaboration

In a groundbreaking collaboration for Brands with Art, Pumangol invited renowned Angolan street artist Thó Simões to bring his distinctive artistic vision to five industrial drums. Known for his urban interventions that inject color and life into public spaces, Thó embraced the challenge of integrating his pictorial style with the brand’s identity and message.

A Challenge Beyond the Canvas

Transforming metal drums into vibrant artistic pieces was an unconventional undertaking for Thó Simões, particularly as he had to adapt his signature approach to new materials and a defined color palette provided by Pumangol. Nevertheless, the challenge became an opportunity to push creative boundaries while staying true to his artistic language.

Inspiration: 'Creating Good Energy'

Guided by Pumangol’s slogan, Criar Boa Energia (Creating Good Energy), Thó Simões drew inspiration from elements that naturally embody the essence of energy: plants and the human figure. Plants, which thrive on pure energy, and humans, a central element in his artistic repertoire, formed a visual symbiosis that reflected the brand’s ethos of sustainability and positive impact.

Bringing the Pumangol Universe to Life

The final artworks encapsulate the essence of Pumangol’s presence across Angola, from its fuel stations to its aviation and storage operations. The pieces reflect the brand’s broad reach and its commitment to creating sustainable energy solutions for diverse communities, from taxi drivers and informal workers to large-scale industries.

A Visual and Educational Experience

To maximize the impact of this artistic intervention, the entire creative process was documented and compiled into a video. This audiovisual record not only highlights Thó Simões’ talent and the intricate process behind his work but also underscores Pumangol’s dedication to supporting local culture and artistic expression. The drums, along with the video, will be exhibited, providing a visually engaging and educational experience for the audience.

The Power of Art in Branding

This collaboration reaffirms how brands can integrate art into their identity in meaningful ways, strengthening connections with the community through creative storytelling. Pumangol’s initiative with Thó Simões stands as an example of how corporate entities can champion contemporary African art, fostering dialogue between business, sustainability, and culture.

Stay tuned for the unveiling of this extraordinary fusion of industrial functionality and artistic ingenuity!

Explore More

• Discover more about Thó Simões’ work and his artistic journey - https://www.afrikanizm.com/collections/tho-simoes

• Watch the full creative process video on YouTube and experience the transformation of the Pumangol drums firsthand.